What Digital Marketing and How Important it For Your Business

Are you a real seeker of what is digital marketing? Let’s move to the peculiar statement “Digital marketing is an advertisement style of marketing products that are delivered through digital channels or electronic devices such as social media apps, emails, searching browsers, websites, web applications, Google ads and any new mode of technology”. It is mainly used for potential growth, to get competitive advantages, to improve customer services, make communication better and reduce expenses, etc.

 Types of Digital marketing

Digital marketing is of two types which are briefly explained below:

Online marketing: it is also known as internet marketing, web marketing, and many more terminologies. It makes use of different tools and methodologies to promote products and services through the internet. Online marketing proves to be rocket fuel for small and medium-sized companies or setups.

Categories: SEO (search engine optimization), content marketing, email marketing, SMM(social media marketing), pay-per-click advertising, affiliate marketing, and search engine marketing.

Offline marketing: It’s about any sort of marketing which doesn’t involve internet or online marketing way like website, email and social media sites.

Categories: Radio marketing, television marketing, phone marketing, and electronic billboards.

 How Digital marketing is important for Business

Digital marketing has become more important than before. Over 51% of people using smartphones have discovered a new company or a product while surfing over the internet. Digital Marketing Agency has reserved $25.1 billion for marketing automation tools annually by 2023. Let’s dig into the depth of each digital marketing field step by step:

 SEO (Search Engine Optimization)

SEO is about ensuring any site that is a well-structured according to the search engines. SEO uses technical and creative elements to improve google ranking, drive traffic and awareness in search engines. SEO builds credibility and builds trust Companies use digital marketing strategies to have 2.8 times better revenue growth. Effective digital marketing techniques are used to deliver loads of profitable benefits for business in terms of high revenue.

Content Marketing

Content marketing is a strategic approach for creating, distributing valuable, relevant and consistent content to attract targeted audience. It’s a standard that if a company publishes more than 16 blogs per month then companies or websites will get 3.5 times more traffic. While on the other hand B2B companies that blogged 11+ times per month get four to five times more traffic. Not only this, but 55% of marketers are agreed that blog content creation is their top inbounding marketing priority.

 Email Marketing

Gmail has 1 billion active users worldwide and 86% of professionals communicate via email in business firms. It has seen that business firms utilize email formats more and about 45% of businesses use some email automation tool.


Business companies or market is targeting digital marketing strategies because they had made a research and found that at least one person has 7 social media accounts at a time on different platforms. 97% of youth is found to be active on social media and spending more of their time in searching and scrolling different brand’s advertisement, videos, and other uploaded informative content. The most important thing that is usually said by social media users that they are using Facebook or Instagram for buying products every day. They spend almost 37% of their time in contact us tab to interact with social media marketing brands.